Introduction to Conversion

Conversion optimization is part art (listening to your gut) and part science (listening to the numbers) – it’s about making informed decisions and scientifically A/B testing your hypothesis to make your landing pages perform better. It’s also a lot of fun if you really invest the time that it deserves. Hitting the refresh button on an A/B test stats page is incredibly addictive – a bit like a game, where the prize is money for your business.

If you want to play, you need to know the rules. To get you started, I’ve put together a quick list of things you should and shouldn’t be doing. Follow these guidelines and you’ll soon be optimizing your pages and beating your competitors.